LAURA SANTIAGO
Freelance Copywriting

  • Corporate Writing

  • Bios | Mission Statements

  • Content Strategy

  • Website Copywriting

  • Brand Messaging

  • Articles & Blog Posts

 
 
 
 

ABOUT ME

I write engaging copy for professionals wanting to clearly present their services and expertise.

I’m Laura Santiago, a copywriter and content strategist with more than 15 years of experience helping service-based businesses strengthen their authority through thoughtful, strategically positioned content. My work combines SEO, brand messaging, and audience psychology to create content that not only attracts attention, but builds trust once people arrive.

A native of Northern California, I currently split my time between the West Coast of the U.S. and the East Coast of Australia. 

 
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EXPERIENCE

The businesses people trust most are the ones that consistently communicate with clarity, substance, and a strong understanding of the audience they serve.

That’s the kind of writing I help businesses create.

The right content should help potential clients feel informed, reassured, and confident in your expertise before they ever make contact.

Over the years, I’ve worked across legal, medical, financial, insurance, and real estate sectors. These are industries where credibility matters, audiences are discerning, and every word contributes to reputation.

My approach is grounded in creating messaging that sounds credible, human, and aligned with the real experience of working with your business. Whether I’m writing website copy, SEO articles, LinkedIn profiles, or brand messaging, the focus is always the same: helping businesses communicate their expertise in a way that feels clear, polished, and trustworthy.

Services

  • SEO Content Writing

  • Website Copywriting

  • LinkedIn Profile Rewrites

  • Professional Bios

  • Brand Messaging

  • Service Positioning

  • Content Strategy

  • Authority-Building Articles

Who I Work With

  • Professional Service Firms

  • Consultants

  • Healthcare Providers

  • Legal and Financial Professionals

  • Founder-led Service Businesses

These are businesses that understand content isn’t just there to fill space. It shapes perception, strengthens reputation, and helps clients decide who they trust.

If that’s the kind of presence you’re building, I’d love to hear more about your business and what you’re working toward.

I've previously held a FINRA Series 7 license, California Bureau of Real Estate Broker's license, and Queensland Real Estate Registration in Australia. I’ve completed a Masters in Marketing at Griffith University in the Gold Coast of Australia. I earned a Bachelor of Science in Biological Sciences as well as a Bachelor of Arts in Political Science, both from the University of California, Irvine in the United States.

 
 

Client Reviews

“Working with Laura on my cover letter and CV was very good!
She is very professional and knows how to send the message with her content. I will definitely use her services again.

Thank you so much!”
— CV and Cover Letter Project
“It was a real pleasure working with Laura, she delivered excellent copy on a topic that is not easy (technical lighting). Highly recommended!”
— Lighting Website Copy Project
“She was a pleasure to work with. She communicated through-out, had outstanding work, and completed by deadline. Will use her again!”
— Marketing Ebook Project
 

Let’s Work Together